Red is an attention grabber. It is the color of danger, and desire. Our eyes have evolved to hunt the scenery for the red berry, or the trail left by the wounded animal. This fact isn’t lost on contemporary consumer culture. Red is frequently the color of choice for marketing campaigns that want to make their product stand out. But we have to use this color with caution; a little bit goes a long way, and too much can be overwhelming. But when an artist finds the right amount, the viewer is inexplicably drawn in.
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